WHAT IS IT?
From America and now in the Netherlands it calls: Groupon. It’s an discount concept that uses an app and webpage. You can buy products or discount “groupons” and take them with you to a shop, restaurant or whatever you bought the groupon for. There are other companies which gain on the succes of Groupon. Like the apps, PocketDeals and Scoupy (which never works). It’s an upcoming product in the Netherlands with future growth potential.
WHY ITS COOL?
In times of the economic crisis customers are hungry for discounts. Just take a look at your local supermarket folders. They bomb you with discounts. This groupons are handy for all the other stuff you want to buy as a customer. At the moment not many companies are informed of the success of groupons. When more companies are in for it there will be future growth pontential for this concept. Because the Dutch people loves their discounts.