“UrbanDaddy Enterprises is a lifestyle media company, focused on the intersection between hyper-relevant content and digital innovation. UrbanDaddy Enterprises curates editorial content, experiences, shopping and events across multiple platforms including email, mobile, online and offline,” quoted from About Us.
WHAT IT IS?
Urban Daddy focuses on the upper class in America, in over 12 cities with more than 4 million members and over 3.5 million downloaded apps. Urban Daddy helps the upper class in their lifestyle, which gives various information. They have added an app that provides you with all Lifestyle information, they call it: “A concierge-in-your-pocket”.
WHY IT’S COOL?
It focuses on the upper class man, the rich man who is highly educated, interested in aspirational and connoisseur lifestyles. Who is this man? And what is his lifestyle? The Urban Daddy could reach a wider target group because they call themselves Urban Daddy. It is a fantastic initiative and actually a bit dark because not every man is this ‘man’ because it is so exclusive. The upper class men do not know often what to do with their money and Urban Daddy jump in on it. With their knowledge Lifestyle and products.
SOURCE: Urban Daddy