BUSTY 40

 

 

 

 

This week I went to shop in Rotterdam and which caught my eye? Women, busty women everywhere and all 40 plus. I was little bit jealous because they’re looking so confident and beautiful. It looked like they’re shining above all the hectic shoppers. But why are the doing it and looking like this way? I did a little research to this phenomenon.

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What did I see?

Confident, open necklines, BOOBS, well dressed and successful women.

Why are they like this?

A singles dating site said something about this 40+ group. They are confident, have a lot of experience and looking a bit older than other generations but are full in life! So they dress well, have money to spend and a lot of life experience. Of course in the bedroom they can show all these qualities so I understand why they’re so confident and shiny. Of course I will tell something else about them because it’s a good target group.

Some marketeers often forget these group of women but why? They have more money to spend, are the leaders of the family, are a bit older but don’t want to feel older. So there are a lot of opportunities to brand yourself as a company to these type of women. Like Dove did in some campaigns, real women from different ages, looked like themselves. Like a succesfull magazine in the Netherlands ‘Linda’ it’s ‘written’ by a 40+ woman but very successfully.

The 40+ women are confident, assertive and successful!

SOURCE: http://www.be2.nl/be2/glossary/vrouwen-van-40.html and http://www.upcoming.nl/stefanie/2515/iedereen-is-jaloers-op-de-bikinibodies-van-deze-vrouwen

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