I’m doing research to coffee shops in Gent for the Backstay, later on I tell you more about it. But this is a really funny video about a prank in a coffeeshop. Maybe we need to do this kind of marketing to attract customers to the Backstay Bar?

It’s very funny to see how people just trap into the joke. We’re all just like animals on the run for something big and unknown. The video and trap is made for a new movie Carrie which will be in the movies at Octobre 18th, 2013. A good marketing trick in a coffee shop. We’re a lot of people are sitting and relaxing and not expecting something like this. It’s probably the reason why people are so scared. Some people are just watching like ‘what the f had just happening’.

A good example for a marketing trick with experience economy.



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